ABELIA EDOWARD GOUCHA

Designer Seigo Matsui
Born in 1999 in Kato City, Hyogo Prefecture.

In 2021, while studying at Osaka Bunka Fashion College, she launched her own brand, ABELIA EDOWARD GOUCHA.

He is currently based in Osaka.

The brand name comes from a flower he happened to see, Abelia Edward Goucher. Although this flower is simple in appearance, he was strongly attracted to its elegant and powerful name, and this contrast overlaps with the brand's worldview of finding value in things that are usually overlooked.