-Seasonal theme-
Inspiration from architecture of ''Luis Barragán'' Inspired by the architecture of Los Clubes, a famous Mexican architect. This architecture was designed when Kanemasa was founded, and the collection, which incorporates the richness of color and beauty of form seen in his work, is visually and sensual. Barragán incorporated public elements such as the Lovers' Fountain and the Service Gate, a watering hole designed for horses to rest. This architecture was designed from the perspective of a person riding a horse and is recognized as a monumental space. The 25SS collection takes inspiration from this beautiful architecture and reflects the unique colors and forms of Barragán's work. Vibrant colors such as pink, purple, and ochre are reflected in the white architecture and the large water mirror, creating a dreamlike world. This collection celebrates the beauty and functionality of Barragán's architecture and incorporates its essence into the collection. It expresses a "pink and purple dream seen from the back of a horse." Furthermore, since the brand's inception, we have been committed to using environmentally friendly, sustainable materials and outstanding manufacturing techniques to incorporate new value and timeless elegance into our designs.
-Brand Concept-
KANEMASA PHIL. is an original brand of a circular knitwear manufacturer based in Wakayama City, Kayama Prefecture, established in 1964 by Kanemasa Mokko Co., Ltd.
In order to preserve into the future our unique knitting machines specialized for high gauge knitting, jacquard machines that can freely express various patterns, and the unique techniques and craftsmanship required to freely operate these knitting machines, our own brand KANEMASA was born from the 2021 SS season. *From the 23AW season, the brand name will be changed to "KANEMSA PHIL." upon the announcement overseas.
The brand's iconic logo was designed by Clement Johant, and the design blends the historical backdrop of the 1960s, when the company was first founded, with European culture.
Based on the concept of "FUTURE CLASSIC/FUTURE VINTAGE," we create clothes for the future that we think about "now."
We think about the future and provide a wardrobe that makes the wearer feel comfortable, joyful and happy.
KANEMASA PHIL. products reflect the innovation, creativity, craftsmanship, and tradition that we have cultivated and built up over the years, and we make no compromises in anything from materials to design.
PHIL. = From the ancient Greek φίλος (phílos, “loving”),
Philosophy “appreciation of wisdom and knowledge” / philharmony “love of harmony” / phile “lover”
Abbreviated forms of derived words such as:
Based on our philosophy of "looking back on history and creating the future," we chose this brand name because we wanted to share our products with the world.
